In today’s world, businesses in all sectors are experiencing heightened pressure from consumers to adopt environmentally friendly business practices, and the fashion industry is no exception. Consumers are more aware than ever of the environmental impact of everything from the food they eat to the clothing they wear, and as a result, there are many exceptionally eco-friendly businesses around today, especially in the world of fashion. That’s where the Eco Chic Design Award 2014/2015 comes in. Here’s an inside look at the award that recognizes and fuels fashionable sustainability.
What is the Eco Chic Design Award?
A fashion design competition geared around sustainable fabrics and manufacturing, the Eco Chic Design Award is open to emerging fashion designers who are keen on creating mainstream clothing while utilizing sustainable measures and creating minimal textile waste. This year for the 2014/2015 Eco Chic Design Award, the competition is drawing attention to emerging talent from around the world, including designers from Hong Kong, Malaysia, the UK, Germany, France, Denmark, and Sweden. The competition will include 10 designers who will compete for a chance to win career-transforming prizes. Each of the 10 designers will also have the life-changing opportunity to present their eco-friendly collections at Hong Kong Fashion Week.
First Prize: Eco Chic Design Award
The eco-friendly fashion designer who wows the judging panel the most and takes first prize in the competition will get the prize of a lifetime, or at the very least, the ultimate prize of their fashion career! Brought under the wing and supervision of China’s leading luxury textile brand, Shanghai Tang, the winner will work in Hong Kong for up to three months with the brand’s creative team to develop their own capsule collection. This will give the winning designer the title as the first emerging fashion designer to work with China’s most luxurious brand.
2013 Winner: Old Fabrics Made New Again
Karen Jessen, last year’s winner of the Eco Chic Design Award, is an eco-friendly activist with an eye for transforming old t-shirt and jean fabric destined for the landfill into new-again, ready-to-wear garments. Originally from Germany, the designer wowed the judges of last year’s event with her creative and intricate collection of dresses, which use fabric sourced from her homeland’s secondhand stores. Jessen is now working on her own fashion label, Benu Berlin, which she began before the competition in 2012. With many different sources to draw from for creative energy, the upcoming 2014/2015 Eco Chic Design Award and competition is one that will surely be dynamic and
exciting. With so much attention today on importance of environmentally friendly practices, it’s no telling what impact the fashion industry alone can have on the health and future of our planet. Luckily for the benefit of the greater good, there’s one fashion trend that just happens to look good on everyone: green.